07/22/2015 8:21 PM
The National Baseball Hall of Fame in Cooperstown, N.Y., is among the most historic venues in the nation. Its baseball memorabilia, pictures, videos and more represent the stories, the glory and the history of America’s national pastime. Now all that rich history can be enjoyed in a 21st century format: a mobile app from the Cooperstown shrine.
The app, called BHOF Beacon, is available at no cost in iOS through iTunes. It provides an exclusive location-based mobile tool that opens fans' eyes to baseball history all around them and is designed to inspire people to plan a road trip to the National Baseball Hall of Fame and Museum.
The app was supported by Empire State Development and the I Love NY Division of Tourism and built by Sullivan, a brand engagement firm. Donny Lowe, director of digital strategy for the National Baseball Hall of Fame, spoke about the app and what it offers baseball fans around the country.
“We were looking for a way to connect with baseball fans no matter what their location was across the country," Lowe said. "One of the things we find is that a visit to the Baseball Hall of Fame is on every baseball fan’s bucket list, and we wanted to figure out a way to connect with those fans, tap into their passion for baseball and ultimately lead them on their journey to Cooperstown.
"BHOF Beacon gives us a platform to highlight historic baseball locations across the country and feature one-of-a-kind items from our collection of 40,000 three-dimensional artifacts, 135,000 baseball cards, the over 3 million pieces in our library and 300,000 photographs.”
So you might be asking yourself, how does the Cape Cod Baseball League figure into all of this? The Cape League’s 10 ballparks are featured as stops on the app. Because of the Cape League's tremendous impact on Major League Baseball, Craig Muder, director of communications at the National Baseball Hall of Fame, couldn't pass up the opportunity to include the Cape League in the application.